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Image by Kiwihug
Hello there! I'm 
Fyha Zubaida
A UI/UX Designer from Toronto, Canada
From sketching houses to crafting digital interfaces, I turn 'How do I use this?' into 'Wow, this is amazing!'
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Little AR Explorer: Little Canada
An interactive AR experience designed for Little Canada that transforms passive viewing into active discovery. Visitors receive visual clues, explore miniature scenes, and unlock animated stories — blending education, play, and curiosity in every corner.
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DishExplore App
Collaborated with the founder of 314 Labs to design a seamless food discovery experience. Developed a platform where users can find the best dishes at the best prices, empowering smarter food choices and enhancing their culinary journey.
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Design System
A deep dive into advanced Figma mechanics, moving beyond simple UI kits to build a living system. By mastering tokens, nested properties, and accessibility standards, I created a framework that empowers teams to build faster and cleaner.
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Unit 313: A VR Escape Room
Step into a fully immersive VR escape room where every object and clue invites interaction. Players must solve puzzles and uncover hidden secrets to progress through a dynamic, engaging environment.
Reimagining the Repair Service for a Jewellery Store.
Led the service design initiative to transform Bellagio Jewellers' repair service experience. Focused on streamlining the repair flow to enhance efficiency, customer satisfaction, and overall service quality.
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Lezzet Shawarma and Falafel House
Redesigned the Lezzet Shawarma website to enhance user experience, streamline navigation, and showcase the brand’s authentic Mediterranean flavors with a modern, responsive design.
IKEA Canada: Enhancing User Experience Through Insights and Feedback.
Led UX research for IKEA Canada, conducting user interviews, competitive analysis, and developing personas and journey maps to drive user-centered design improvements.
Image by Zheka Kapusta
Through the lens: A photo Essay on Toronto's Public Spaces
This ethnographic study explores how people interact with and experience different public spaces in Toronto, examining the social dynamics, behaviors, and environmental factors that shape these interactions.
Image by Ryoji Iwata
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